Discover Canada Tours - Join the Team!
Marketing & Communications Coordinator
Description
Location: Downtown Vancouver (in-person)
Schedule: Office hours
Term: Full-time, Ongoing
Compensation: $50,000 - $60,000
Discover Canada Tours – a family-owned Canadian tour operator – is seeking a proactive and results-driven Marketing & Communications Coordinator to join our team. In this dynamic role, you’ll play a key part in coordinating marketing projects and campaigns for Discover Canada Tours and its associated brands.
As a key member of the marketing team, you’ll work closely with the Marketing Manager to execute projects that drive brand awareness, generate leads, and support sales growth. The ideal candidate is a hands-on multi-tasker with a solid understanding of WordPress, digital marketing and communications disciplines, with solid project coordination experience, and the ability to work independently as well as collaborate with both internal and external teams.
What You’ll Be Doing:
Marketing Material Coordination
- Coordinate and maintain marketing collateral (both digital and print) with the internal and external teams, and ensure brand guidelines adherence.
- Example projects include but are not limited to: brochures, posters, advertisements, presentations, business cards, website graphics, email marketing graphics, and large-format printing.
- Coordinate design projects and print production (internal and external) from start to end. Including researching, quoting, proofing, and pre/post production management.
Website Maintenance
- Maintain and update the company’s websites (WordPress) regularly and as required, to ensure information accuracy and graphic standard to facilitate customer engagement.
- Coordinate with the external web development team on website improvement, troubleshooting and regular maintenance, ensuring optimal website performance.
- Assist in SEO. Work with internal and external teams on website optimization to support lead generation and online sales.
Project Coordination
- Gather product and sales insight to convey key messages with visually compelling marketing materials in the most effective formats.
- Oversee marketing creatives and develop clear & consistent messages across media.
- Coordinate marketing kit production and update annually, including materials for trade shows, conferences and events.
- Assist in writing and updating blogs on the website.
- Collaborate with the digital marketing coordinator and external partners, assist in planning, executing and reporting of ad campaigns.
- Assist in Email marketing.
- Maintain, procure and manage all marketing materials and the visual asset library.
Campaign Coordination
- Plan, coordinate, and execute marketing campaigns and projects to achieve business objectives.
- Collaborate with internal team, external partners, agencies, and contractors to ensure timely and successful delivery of marketing projects.
- Act as a liaison between various stakeholders to maintain alignment with brand and business goals.
- Conduct market research to identify trends, customer needs, and emerging opportunities.
- Analyze and report campaign performance to offer insights and recommendations for improvement.
The Marketing & Communications Coordinator will also support cross-departmental and brand-specific initiatives as needed, in addition to the key responsibilities outlined above.
Qualifications:
- Marketing, Communication Studies, or relevant degree or equivalent education or hands-on experience.
- Minimum 2-year experience with Marketing coordination.
- Minimum 2-year experience with WordPress and website management.
- Knowledge of graphic requirements for websites and digital marketing principles and best practices.
- Knowledge of print production principles and requirements. Ability to develop marketing material that could be used and adopted for both print and digital media.
- Working knowledge of CANVA.
- Exceptional organizational and project management skills
- Excellent verbal and written communication skills in English, with a strong understanding of marketing strategy.
- Intermediate to advanced knowledge of WordPress with hands-on practice in a previous role. Additional website-related knowledge is an asset.
- Working knowledge of email marketing using Mailchimp.
- Working knowledge of AI tools is an asset.
- Knowledge of HubSpot is an asset.
- Knowledge or experience in the tourism/travel industry is an asset.
- Knowledge of Western Canada as a destination is an asset.
- Candidates must currently reside in Canada and be legally eligible to work, holding a valid work permit with a minimum of one full year of remaining validity.
Personal Attributes:
- Strong critical thinking and problem-solving skills, with the ability to work independently and collaborate effectively in team environments.
- Highly motivated with a strong work ethic and a commitment to delivering high-quality results.
- Demonstrates initiative and takes full ownership of responsibilities, approaching challenges with a proactive, solution-oriented mindset.
- Ability to work in a dynamic environment with diverse product lines; adaptability to excel in the rapidly evolving Tourism market.
- Commitment to our core values.
Why Work With Us:
- Fun, team-oriented environment with an adventurous spirit.
- Be part of a Canadian-owned company with 20 years of success in tourism.
- Exclusive access to FAM trips – see the places you're introducing to the world!
- Travel perks and discounts across Western Canada with our brands and partners.
- Room to grow in one of Western Canada’s fastest-growing adventure travel companies.
- Staff events and excursions.
- Be part of diverse and global teamwork with colleagues coming from around the world.
- Competitive salary with attractive benefits plan and incentive package.
- Educational opportunities to grow your skill sets.
Our Core Values:
- Teamwork is Dreamwork!
- Go the Extra Mile!
- Have Fun Doing It!
- Explore with Confidence!
- Be Good, Do Good!
Ready to Apply?
Send us your resume and a cover letter sharing why you’d make a great fit. If you’re a marketing professional who is full of creative energy, passionate about organizing marketing projects, and excited to help showcase the best of Canada to the world, this could be the perfect opportunity for you!
Compensation
$50,000.00 - $60,000.00 per year